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Event Details

Date & Time:

July 25, 2023 @ 10:00 am - 10:30 am BST

Location:

Virtual - Online via Zoom

Online event banner for Valufin’s FX Complexity Webinar focused on cross-border treasury complexity
“Excellent insights, Sharon. Integrating FX as a real-time operational input is what sets resilient businesses apart. Aligning FX policy with operational flows is essential for optimising cash flow and driving sustainable growth.”
"Attending this event was a game-changer for our business. The step-by-step approach to forex management and the real-world examples shared during the session helped us build a stronger strategy for navigating volatile markets. I now feel more confident about our ability to handle forex risks and optimise our financial outcomes. A must-attend for anyone managing global operations!"
– Michael R.
Managing Director, Export Business

Understanding FX Complexity in Treasury Management

The U – Understand stage sits at the centre of the VALUFIN journey.

After establishing structure (Value), gaining business insight (Assess), and strengthening technical knowledge (Learn), businesses must clearly understand how complexity forms across operations and finance.

This session connects those earlier stages into a coherent view of exposure before optimisation decisions are made.

Key Topics to Be Covered:

Currency volatility rarely acts alone. Complexity forms where imports, pricing decisions, accounting treatment and cash flow timing intersect. For importers and exporters, unmanaged complexity — not just market movement — is often the real source of exposure.

This FX Complexity Webinar focuses on the structural layers that create foreign exchange exposure inside a business, including:

  • How imports and exports generate layered currency exposure
  • The difference between the flow of information and the flow of funds
  • How pricing decisions interact with currency volatility
  • Where accounting treatment can distort visibility
  • Why volatility impacts margin differently from accounting results
  • How complexity accumulates before risk becomes visible

This is a strategic discussion about structure and interaction — not a tactical trading session.

Who Should Attend?

This session is especially relevant for:

  • Importers and exporters managing multi-currency operations
  • CFOs and Finance Directors overseeing margin exposure
  • Treasury professionals seeking improved visibility
  • Business leaders responsible for international pricing

This is not introductory forex education. It assumes financial and operational responsibility.

Why Attend?

Global trade conditions remain fluid. Pricing pressure, supply chain disruption and geopolitical shifts increase exposure across currency positions.

When operational decisions, financial reporting and treasury actions are misaligned, complexity grows quietly — often unnoticed until margins are affected.

Understanding that structure is now a leadership priority.

Host

Sharon Constançon

CEO

Valufin

Sharon Constançon is a highly accomplished CEO and renowned specialist in forex risk management and treasury strategy. With over 25 years of experience advising international companies, she brings sharp insights into how financial planning intersects with operational resilience. Sharon leads Valufin, a firm delivering tailored treasury and risk solutions to help companies navigate currency volatility and global uncertainty with confidence.

She has supported over 200 businesses with risk evaluations, transaction cost analysis, and FX treasury strategies. Sharon is also an experienced board advisor and educator, often speaking on governance, finance, and strategic resilience in fast-moving markets.

Discover how Valufin’s expertise can support your business

Contact your forex treasury advisor today.